How to promote the project after the ICO and constantly maintain interest from investors? Is there life after ICO?
Of course there is life after the ICO. We advise you to have a good, professional community manager (or a few) who will take care of all the communication and relationship building with your investor community. Community managers are the direct contact and source of the company's news. These people must be always online or reachable, so that investors do not have any suspicions or doubts about your project. Plus, you need follow and adhere to your roadmap, in order to always deliver what you have promised to the community. We also suggest, to organize sessions with the founders (AMA's), send out newsletters and weekly/bi-weekly updates to keep in touch with the community. If you always keep investors informed, by making them feel involved and part of the project, your business will continue to grow and the interest of the community will remain after the ICO.