Almost all successful ICOs have something in common, they all understood the importance and relevance that social media has on their marketing plan. A successful ICO has to capture the trust of the crypto community.
An ICO that doesn't respond to its users on channels like Facebook or Twitter, can create a negative perception. Leading users to believe that the ICO team is not committed enough to answer the communities doubts and questions.
How the project is represented on social media is directly related to the success or failure of an ICO marketing strategy.
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