Posting schedule is a tightrope that needs to be carefully walked. Post too much and people will be annoyed, post too little and people will unfollow you for being inactive. If you have been losing followers on Instagram lately, this might be one of the main reasons. So what is the "sweet spot" when it comes to posting frequency?
Unlike other similar articles that recommend 1-2 post per day, our answer is: every account is different.
The key is understanding your content, audience, and competitors. For example, a meme page can post 5 times a day without losing followers or getting hateful comments, because people love memes. However, if you have an account for a business that sells shoes and you are posting shoes 5 times a day there is a much higher probability that you are spamming your audience and overselling, which leads us to the next reason why you might be losing followers.